When starting a blog, most people are not sure if they will compete with blogs that dominate their niche. Nevertheless, after starting keyword research, most bloggers get a decent number of visitors and earn enough money.
One of the key strategies to find lucrative keywords is to make sure they have good traffic and low competition. For instance, if there is high traffic and competition, you might have a hard time ranking. Therefore, it is crucial to remember that there is more to keywords than having a lot of searches.
If you are interested on how to find these lucrative keywords, here are some easy but effective tips for you:
Pick a Niche
Before searching for keywords, it is recommended that you have a niche in mind. Here are some of the reasons why it is crucial:
- You could be an authority and be the source of information for that niche.
- You could create a contextual relevance. This means earning backlinks for making content with the same topic.
- It is easier to offer special services and products.
- You can have a group or platform where the members share the same interest.
Think of How to Convert Keywords into Money
How you monetize keywords is a key determinant in how profitable your keywords will be. For instance, if you want to earn from making cooking videos, you can focus on keywords that someone will need to land on your website or channel. If you want to gear towards online marketing, you can think of keywords related to product alternatives, customer reviews, product comparisons, or groups.
The most profitable products are not easily seen in the market; for instance, the products you make yourself. The keywords for this can be profitable since these are exclusively offered.
Evaluate Low Authority Sites
This is one of the simplest methods to boost Google ranking. You can start doing this by searching for low authority websites or blogs in your niche. You can check these sites’ authority by utilizing 3rd-party applications to plug a site.
It is good to cross-reference from different tools since there is no specific formula on how a website’s authority is calculated. Therefore, each application does its own estimate of how strong a domain is. When you use more than one tool, you can understand how powerful the website is better.
After identifying low authority sites, you can also check the keywords that a competition ranks high for. By doing this, you can get an idea of the difficulty of a keyword and its competitive advantage.
Target Multiple Keywords
Although keywords with low competition have fewer searches, you can earn from ranking enough of them and generating high traffic. You can rank easily for having a main keyword on the same webpage.
There are online tools that can help you find many keywords for the same topic. Similar to the previous step, it is good to do a cross-reference with another tool.
Picture What the Searcher’s Intent Is
Though there is no definitive way to know how lucrative a keyword is, you can estimate how profitable it could be. How? You can look at the CPC or cost per click and put yourself in the searcher’s shoes.
CPC is the market rate for every Google Ads click. If a keyword’s CPC is high, that could mean that advertisers earn money. Nevertheless, it would help if you assumed that a low CPC means a keyword is not lucrative. It is better to use CPC as your guide instead of a rule.
When you put yourself in the searcher’s shoes, you can picture what they are looking for. If your monetization strategy is close to the intent of the searcher for a specific topic, it is good to focus on that topic and create keywords.
Look at On-Page Difficulty and Competition’s Content
You can check the keywords’ on-page difficulty by searching the ones you want to rank on Google. You can do analysis based on depth, relevancy, and quality.
Look at Off-Page Difficulty
You can use tools to check your competition scores. These tools usually concentrate on how strong a domain is and backlinks. These can give you an idea of the off-page difficulty.
You can also check this by doing a manual search of the keywords on Google with extensions. If there are not many domains in the results, and the keywords are good with on-page difficulty, these could be keywords with low competition. Therefore, you could rank these easily yourself.
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